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Persistent: These stay in your browser for a longer time. Session: These are only stored temporarily in your browser, often expiring when your browsing session ends or you close your browser. Depending on how long they remain on your device, they could be classed as either session or persistent cookies. Third-party advertisers use them to track you and get insights into your behavior and preferences to build marketing personas.
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Third-party: Other websites or third-party servers, that you are not currently visiting/actively engaging with, implement these cookies. For example, cookies that identify whether you’re a new or returning visitor.
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Not all cookies are equal, and they perform different tasks, so let’s look at some of the specific types of cookies and what they do:įirst-party: These are installed by any website that you’re currently visiting. Something which you might not appreciate so much is 3rd-party advertisers dropping cookies onto your device to help them figure out the perfecting marketing strategy to tempt you. A good example of why this can be a huge help would be an e-commerce website that remembers the products you added to your cart last time you visited, even though you didn't complete the purchase. If the user leaves the website and visits again, the website will recognize the user as a returning user. When a user visits a website, the site creates a cookie that stores data that identifies that exact user. Cookies track your behavior on websites and browsers, which the site, or a third-party, can use to build out a persona or profile for any user, and target them with ever more personalized content based on users’ engagement on webpages.Ĭookies can also be used to identify unique and returning visitors to a website.
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